27th June 2019 | Emma Nepple
5 Ways Video Conferencing Protects the Environment
Whenever someone talks about the benefits of video conferencing they are usually referring to the cost savings and the improvements to business efficiency. What many people don’t realise is that by implementing video conferencing in a business of any size can improve its green credentials. The World Wildlife Fund has stated by 2030 the constant improvement of video conferencing facilities could reduce global emissions by a billion tonnes every year.
Does it make financial sense?
The problem with anything that costs money is that it either has to make money and prove it’s worth... or save money. Luckily video conferencing is measurable and fairly easy to measure ROI.
The five benefits:
1. Save Energy – According to a report commissioned by the Carbon Disclosure Project (CDP) and sponsored by AT&T, video conferencing can avoid millions of metric tons of carbon dioxide emissions. For example, the study looked at businesses based in the United States and the United Kingdom with annual revenues of more than $1 billion. Their analysis showed that teleconferencing could cut nearly 5.5 million metric tons of CO2 emissions by 2020 with broad adoption of teleconferencing. That’s like taking one million passenger vehicles off the road.
2. Reduce Paper, Printer Ink and Toner — Reducing paper consumption is another significant bonus. Rather than print out paper documents for each in-person attendee, agendas, memos, reports, edits and recommendations can be shared digitally, eliminating the need for any paper at all
3. Great PR - If you’ve saved carbon emissions by reducing your staff air travel – then tell everyone! Individuals are more likely to buy from businesses with green credentials (SOURCE: https://www.researchgate.net/publication/230753628_Why_consumers_buy_green We don’t have to show this, but maybe in footnotes), so don’t be shy – put it in a press release and on your social channels that you are looking after the planet!
4. Skip Plastic – Most conferences and meetings make sure all attendees have an unlimited supply of bottled water. But what happens to all those throwaway bottles when the conference is over? When you’re sitting in on a teleconference, you’re more likely to use a water glass or your own mug.
5. Save Time and Increase Flexibility – One benefit of video conferencing which has less to do with the environment than with overall quality of life, is that it saves so much time. How often have you travelled 24 or 48 hours for a meeting that lasts no more than 8 hours? It is especially difficult if you have small children, a growing business that’s hard to leave, or other professional or personal obligations.
Being able to attend a meeting virtually without having to leave home or the office can reduce stress while still allowing you to meet your obligations. Plus, another significant advantage of video conferencing is the flexibility it allows when unexpected circumstances require people to exchange information “in person” but at the last minute. It’s far easier and more cost-effective to arrange a video conference when an emergency arises.
Whether you’re motivated to reduce your environmental impact, save money and time, or increase flexibility, adopting some form of video conferencing is a great way to get started. Get in touch with Interact for a FREE 30 day trial, demo or discussion on how video conferencing could benefit your business.
Call us today 0345 87 33 110